But unlike My AI, it seems TikTok is positioning Tako as a way to find new content and learn more about what’s being discussed in the clips. That’s similar to the prominence Snap gave its chatbot, My AI, in its app, pushing it to the top of user’s chats. A shortcut to the assistant sits in the main right-hand menu alongside shortcuts for bookmarks, and likes, according to TechCrunch, which got a peek at the feature. “Tako is powered by a third-party chat assistant and is designed to help make it easier to discover entertaining and inspiring content on TikTok,” the company said.ĭespite being in an early phase of testing, TikTok is apparently featuring Tako fairly prominently in the app. The bot, which was first reported by TechCrunch, is currently being tested in the Philippines, TikTok said in a statement. The company is in the “early stages” of testing an AI-powered chatbot, called Tako, which will be able to recommend videos and respond to queries about what users are watching.
TikTok could soon have a new way for users to discover content.
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